Much of the nation had its eyes on Pebble Beach this past week with the 2012 AT&T National Pro-Am. With the conclusion of the tournament I always get a lot of questions about how this attention affects our real estate market. Yes, we have a number of people dining at our restaurants and staying in our hotels, but they are here for the golf. What tends to happen is a few months later we’ll get the lasting memories of that trip to Carmel and Pebble Beach and then the interest in real estate. This tends to feed right into our selling season which begins about May and lasts through our sunniest months of September and October. You may be curious how are market has performed so far this year. If so, below is a snapshot of the markets I focus on and where I think we’re headed.
Carmel-by-the-Sea: Carmel has been our leading market. This is a market made up of predominantly vacation home buyers looking to be within walking distance to town and the Carmel Beach. Most buyers in this market believe we have seen the bottom and prices are edging up slightly. Properties are selling within 6 months on average, but there were two homes that sold in January within a week due to their aggressive list price. The average sales price in Carmel-by-the-Sea is currently $1,456,766 with an average price per square foot of $777. Of course the closer you get to town and the beach, those price points increase. We did experience our highest price sale in Carmel since 2008 earlier this month. Scenic 4 SE of 8th sold for $8.1M, down from its original list price of $15M 588 days earlier! I believe this market will continue to improve and lead our recovery. One such reason is Silicon Valley’s economy is strong and we tend to see those buyers enter our markets for vacation homes.
Pebble Beach: Pebble Beach’s prices didn’t drop as quickly as the rest of the market when the down turn originally hit, but they aren’t recovering as quickly either. Our marketing periods in Pebble Beach are an average of 3 months longer than they were a year ago and the majority of activity has been focused in the $2M and under range. The average sales price currently in Pebble Beach is $2,414,272 down from $3,343,454 for January of 2011. We do have 21 pending properties in Pebble currently - the majority of which are slated to close in March. The sales average for these properties is $1,525,276. Granted high-end sales are happening (we had 3 sales between $3-7M in January) but the activity seems to be focused on $2M and under. The market here will remain value driven but I do expect to see select luxury properties closing in the premier locations of Pebble Beach.
Carmel Valley: Carmel Valley is mostly flat with the average sales price up 4% from the same time last year with the market centering around the $1M mark. Activity has picked up in the sense that marketing periods are about 2 months shorter than they were a year ago. The average sales price in the Valley is currently $790,727 with 8 out of the 11 sales in 2012 under $1M. The highest price sale in the Valley has been $1.505M for an aggressively priced home in Sleepy Hollow – this was actually slightly above the list price. There seems to be a whole pool of buyers waiting patiently on the sidelines for inventory to increase in the Valley. These buyers are value driven, and when the right home comes on, I believe they will act quickly.







